RESEARCH: analysis of 3 music videos that have influenced me

this video definitely came to mind when we though of our song Jessie J Abracadabra as the songs both have quite an upbeat tempo and give off a summery feel, so the colors in the background of this song definitely inspire the portobello road location that we are filming in for our own video.
also the way in which the artist in this video carries herself was definitely inspired me as i am director so i wanted our our artists Kaye to carry herself in a similar way.
the pace in which the shots change is also something that inspired me because even though it is a fast song the editing isn't that fast which lets the audience focus on the visuals and how it amplifies the lyrics in the song.
the costume choice in this song was useful to use for ideas for our video as, both theses songs have a quite 'feel good' so we though wearing bright colors, like the artist in this video does, will make our video seem more 'summery' as summer is known to be the season that makes people feel good.

this video was definitely what inspires the concept of our video as the artist in this video is going about her life. we follow her through different points of her day, which is we are trying to achieve while making our video. at one point in the video she mentions that she isn't like the video models, the video amplifies this as she is standing in line auditioning for some sort of video with girls that look and dress completely differently to her. we are going to try and do this whilst filming , the first line of our chosen song says 'i don't want to be the reason we don't get down' and Kaye will go down as the camera moves up, when she comes back into the shot when the camera moves back down she will be at a different location.

Ellie Golding is signed to Cherry Tree records which is one of the labels that our artist is signed to. her video for her cover of 'your song' was also inspirational in terms of concept as this video also follows her through a day  in her life. both our song (Abracadabra) and Ellie Golding's song are about love so we also tried to look at her facial expression through the song as she does look like shes in love with someone and it doesn't look awkward as shes not looking around, or ashamed which is what we would like to achieve in our video, for our artist to look like the feelings shes portraying in the lyrics mirror her expressions in the video.