Tuesday, 30 September 2014
Research for Music Video: Individual Analysis of costume, setting and location in music video genres
Analysis of Costume, Setting and location in Music Video Genres
Dappy-Yin Yang:
Dappy-Yin Yang:
Use of costume: During this music video there was around 4 costume changes. The use of the costume was very effective as the costume was changed to the same one repeatedly when chorus was being sung out. The very slick change of costume was very effective as it suited the setting and location. The lyrics also suited the setting and location and matches the music video very well. There was only 2 locations used which suited the music video and genre very well. The genre of the music video was Hip Hop. The location suited the costume as Dappy the artist was wearing t-shirts and colourful clothing that suited the warm environment/setting and location. The setting and location does not link to the genre as hip hop commonly would be in a club or rave etc. However this is very unique as it is based in a jungle/beach.
Katy Perry- Roar
There was only 2 costume changes in this music video. Not having a lot of costume changes in this music video was very effected as it suited the mise-en-scene and the content of the music video. The costume linked back to the verses and costume as Katy the artist was wearing a tiger skinned bra. This suited the music video very well. The costume linked to the genre as the genre in this music video was pop and the costumes were very colourful which made it obvious to the audiences that this music video is pop. Similar to the other video the music video does not link to the genre as yet again the location is in a jungle which isn't normally used in a pop genre.
Ellie Goulding-Burn
The genre of this music video is Pop/Electro/Dance. This music video is a combination of 3 different genres. There no costume change as the Ellie was wearing the same clothes throughout the whole music video and seemed to be the narrator in the music video. When the chorus was being sung out it cut back to Ellie showing hear simple all black clothes. There was many locations but the important one was on a airport run way.
Monday, 29 September 2014
Research for Music Video: Carol Vernallis
Carol Vernallis
Carol Vernallis studied editing and camera work in music videos, she observed that edits in music videos come much more frequently than in film.
Through her observations Carol Vernallis learnt that the rules of ‘continuity’ editing are broken in order to draw attention to what is on screen.
Furthermore, there are obvious edits, special effects, jump cuts and camera movement.
Lastly she learnt that there’s a base track used frequently in music videos to give the video a structure.
Jump cuts
Special effect editing
Use of base track in the edit
Research for Music Video: Andrew Goodwin's theory
Illustration: This video is a perfect example of illustration, this is when the video tells the story of the lyrics.This video fits the category because whatever is mentioned you can see happening on the screen. Also we don’t see the artist perform the song, it is 100% narrative.
RESEARCH: Andrew Goodwin's Theory
Andrew Goodwin sees music videos as not having traditional narrative styles. This is as the narrative approach in music videos are not the same in novels and films. - Created with Haiku Deck, presentation software that inspires
Sunday, 28 September 2014
RESEARCH: summary of Mulvey's theory
Mulvey believes that music videos sexualize women to intrigue a certain audience this is found especially in these genres:
the men in the video are staring at her and the camera is focusing on the most 'appealing' body parts
like Mulvey says 'the determining male gaze projects it's fantasy onto the female figure which is styled accordingly' artists like Nicki Minaj, Katy Perry and Rhianna are perfect examples of female artists that use their videos to deliver to a patriarchal society.
male artists especially rappers also sexualize females in their videos:
- rap
- r&b
- hip-hop
- pop
like Mulvey says 'the determining male gaze projects it's fantasy onto the female figure which is styled accordingly' artists like Nicki Minaj, Katy Perry and Rhianna are perfect examples of female artists that use their videos to deliver to a patriarchal society.
male artists especially rappers also sexualize females in their videos:
Research for Music Video: Copyright Clearance
This is a screenshot of the email I sent to Takeover Entertainment seeking permission for the copyright clearance.
Saturday, 27 September 2014
Friday, 26 September 2014
Reflecting back on the AS year: AS Lesson- What I have learned about Music Videos..
During the AS-A2 lessons I learnt about what are the conventional features of a Music Video
Thursday, 25 September 2014
Wednesday, 24 September 2014
RESEARCH: What I learnt in the AS year
at the end of our AS year we were told what we were going to learn in A2 media and what we needed to expect. we were told to watch and pick a music video that you liked and go into detail about the conventions of the video and why certain things were done in order to make the video more popular. 'Its my party' by Jessie J was a very interesting video that had a lot of character to it with different colors and outfit styles. the video also featured Jessie J's shaved head that she cut for comic relief 2013. the video also has a few familiar faces such as Jordan Dunn who is a very popular young model that has recently been in the public eye a lot. we also watched other videos such as Emelie Sande song which was much less up beat so their were not as much color in the mix nor was their as much people.
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