Q7 PITCH: Setting and Location KAREN LUNDEYA

We have decided to film at the following locations for these specific reasons:

CAMDEN MARKET:

Camden Market is considered a unique place as various groups of people visit there, which will create a sense of familiarity to people that may watch our music video outside of our target audience. It has a youthful atmosphere as markets in the area sale items of clothing that trend accordingly to high-street shops. Camden market attracts a lot of people which creates the feeling of a bond- which is our intention for our music video as the upbeat tempo and lyrics imply a celebration of expression. There are also performers in this area that will create good shot for cutaways that we plan on having.

PORTOBELLO MARKET:

Portobello Market was partly chosen on the same basis for choosing Camden Market. However, because thy are situated in two different locations they are bound to attract different groups of people (postcode). This will create a contrast in the cutaways we have, but will still enforce the unity feeling (portobello market also attracts a lot of people). Using a location similar to the previous but still different will ensure a diverse range of cutaways.

Another reason for choosing this location is that nearby there are set of colourful houses which will work as part of our music video as a base track. Doing this will create a link of synergy between our artist and features in our music video. The colours of these houses include yellow, pink and blue which ultimately categorises in the group of colours we have used to present the name of our artist.

KAREN'S FRONT DOOR:

the intro of our music video is to be shot outside of my house. Although it it does not play a huge part in the content of our music video, it demonstrates to the audience that a small narrative is present.

CISSOLD PARK:

The final location for our music video is Clissold park , which will be used at the final part of our music video. As the portion to be filmed at the park is during the songs climax it will emphasise the performer's happiness as it is almost as she is shouting it out to the world. Furthermore the calm green scenery will contrast with the large colourful balloons creating the impression the artist is energetic/ excited.

The concept of our music video is for it to be candid. The idea of forcing particular shots will not go well with the song, so having locations that everyone can relate to will portray our thoughts for the video clearly.