For our music video we have decided on
having three costume changes. This is enough to make sure we don't
lose focus on how our music video should typically follow conventions
of music videos of the same genre- hence having three changes.
Our intended audience would expect our
artist to wear youthful clothing and the items of clothing chosen for
our artist to wear, reflects popular clothing trends.
The brand Nike, although primarily
focused for those interested in sport many young people choose to
wear its items are updated regularly with new makes coming out every
so often which are then advertised in its stores by young people.
This can explain why our artist will be wearing Nike shoes in one of
the costume changes.
In two of the three outfit changes our
artist will be wearing hoop earrings. Ageing back to the nineties
hoop earrings have been an item of accessory that creates a more
urban feel. R'N'B culture in the 1990's especially in America was an
era where the young and urban artists featured women or were female
artists sporting large hoop earrings. The hoop earrings will add a
youthful feel, but will also convey our artist as feminine.
Our artist will be wearing colourful
tops in all outfit changes to help emphasise the youthful feel we
want our artist to portray. Colours such as yellow attract attention
and make a statement, which can help in the audience assuming the
characteristics of our artist.
Although our artist will wear a darker
coloured jacket on top, a contrast will be created between the dark
and bright, making the bright top stand out even more.
To help with the ensemble of the
youthful portrayal of our artist she will be wearing accessories that
the audience can identify with her being a conventional pop artist.
The bright nail polish and sliver jewellery will demonstrate her
doing things that young females typically do.
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